Demographics

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Demos are an Illusion: Intended Offers, Intended Results

As David Berk puts it, “Coupons have the precision of a cluster bomb.”  Fetch Rewards’…

Demographics Are An Illusion: How to Right Size an Offer for Every Consumer
Demographics Are An Illusion: How to Right Size an Offer for Every Consumer

In our latest Fetch Focus series, senior leaders at Fetch discuss how demographics are an…