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Rethinking the Rewards App

Rethinking the Rewards App

“The Fetch Rewards concept is simple: shoppers scan store receipts, earn points on participating products, and redeem those points for gift cards.

CEO Wes Schroll x’15 got the idea for the app as a sophomore, when he moved into his first apartment and started shopping for his own groceries. He wondered why stores were asking him to sign up for frequent-shopper programs instead of the brands he was far more loyal to. He approached Kennedy about designing a brand-loyalty app for a Wisconsin School of Business assignment. They then traveled the country, winning enough money in business-plan competitions to start developing their product.”

– Read more at OnWisconsin Magazine, from the University of Wisconsin–Madison.