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Reckitt Brands and Fetch Rewards Partner to Offer Consumers More After-Purchase Benefits and Rewards

Reckitt Brands and Fetch Rewards Partner to Offer Consumers More After-Purchase Benefits and Rewards

MADISON, Wis. and PARSIPPANY, N.J., July 26, 2021 /PRNewswire/ — Reckitt, a global leader in household consumer brands, has partnered with Fetch Rewards – the nation’s No. 1 shopper-rewards app – to provide consumers with a new opportunity to receive loyalty benefits and earn rewards for purchasing Reckitt products. Shoppers can now earn rewards points every time they purchase products from select Reckitt brands, which include Airwick, Finish, Woolite, Resolve and Lysol Neutra Air. The Fetch Rewards app is free to download on the Apple App Store or Google Play Store.

“Loyalty and rewards apps are a rapidly growing opportunity to engage with consumers,” said Chris Tedesco, General Manager of US Marketing, Hygiene at Reckitt. “This partnership with Fetch reflects Reckitt’s ongoing commitment to expanding strategic partnerships in digital technology in a way that allows us to meet more customers where they are. In a digital era where people increasingly desire flexibility, consumers will now be rewarded for choosing our brands regardless of where they shop.”

Fetch Rewards works directly with CPG companies, retailers and restaurants to give shoppers access to free rewards with every purchase of a participating product. With this new partnership, Fetch shoppers will receive special offers and earn rewards when they purchase popular Reckitt brands.

“We’re thrilled to welcome Reckitt to the Fetch family and to provide even more ways for our shoppers to earn rewards for purchasing their favorite brands,” said Pat Burke, Chief Revenue Officer of Fetch Rewards. “Delivering strong results for our partners and adding more value for consumers is what Fetch is all about, and we couldn’t be more excited to be working with Reckitt as we continue our journey to become the world’s largest rewards platform.”

Fetch Rewards is the fastest-growing rewards app in the U.S., with nearly 8 million active users. The app allows shoppers to accumulate rewards points by submitting pictures of any receipt — from any store or restaurant — and by linking eReceipts from online retailers. Points are then redeemed for free gift cards and other rewards, right within the Fetch app.