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In a Snap! Conversation with Doug Martin of General Mills

In a Snap! Conversation with Doug Martin of General Mills

In A Snap Conversation With Doug Martin of General MIlls

Last week, Fetch Rewards and General Mills announced the launch of Good Rewards, a brand-new loyalty program within the Fetch Rewards app.

 

 

An expansion of our existing partnership with General Mills, the Good Rewards program will provide members-only access to exclusive special offers for more than 45 brands in addition to 1% back in points that Fetch shoppers earn when they buy General Mills products.

To celebrate the launch, Fetch CEO & Founder Wes Schroll sat down with Doug Martin, Chief Brand and Disruptive Growth Officer for General Mills. In his role, Doug focuses on improving the consumer experience and building a modern, innovative brand. Check out the video for his insights on challenges and opportunities facing the CPG and retail industries today.